Trovey is a mobile-first platform reimagining how travellers discover local experiences, replacing the dusty hotel brochure stand with a modern, digital alternative. Operators create rich, interactive brochures for tours, restaurants, bars and attractions, all browsable in one place. The identity needed to bridge two very different audiences: tech-unfamiliar tourism operators who needed to trust it, and travellers from all over the world who needed to feel invited by it.

The result is a refined, editorial brand built around a geometric monogram mark, its three-column structure nodding simultaneously to the tri-fold brochure format, and an abstract travel landscape. Warm but considered, the identity gives Trovey the confidence of an established platform before it's even launched.