Bumma is an Australian bidet and bathroom product brand on a mission to rethink everyday toilet time. With a sleek product range and a tongue-in-cheek tone of voice, the brand needed to feel clean, confident and a bit cheeky, appealing to design-conscious buyers without taking itself too seriously.

The visual identity centres on a wordmark built from soft, rounded letterforms, paired with a playful illustration style that brings humour and warmth to a traditionally utilitarian category. Subtle water-inspired details within the typography reference the product while reinforcing ideas of cleanliness and hygiene, creating a brand that feels contemporary, approachable and design-led.