Embark on a visual journey with The Royal Hotel's brand identity, where we crafted a captivating ensemble of design elements. The task involved conceptualising a comprehensive brand identity, encompassing print collateral, bespoke merchandise, and a curated series of illustrations. The overarching vision for this project was to transform The Royal Hotel into a sophisticated boutique destination, inviting both locals and travellers to indulge in its luxurious ambience. Our design narrative skillfully communicated the infusion of fresh vitality into the venue, while concurrently paying homage to the rich heritage of the establishment, originally erected in 1914. With offerings ranging from exquisite accommodation to a delightful restaurant and bar, The Royal Hotel's new identity seamlessly encapsulates its unique blend of modern allure and timeless charm.